Question

It is normal for a company's strategy to end up being

A) a blend of offensive actions on the part of managers to improve the company's profitability and defensive moves to counteract changing market conditions.

B) a combination of conservative moves to protect the company's market share and somewhat more risky initiatives to set the company's product offering apart from rivals.

C) a close imitation of the strategy employed by the recognized industry leader.

D) a blend of proactive actions to improve the company's competitiveness and financial performance, and adaptive reactions to unanticipated developments and fresh market conditions.

E) more a product of clever entrepreneurship than of efforts to clearly set a company's product/service offering apart from the offerings of rivals.

Answer

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