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Question
It is believed that advertisers deceive via subliminal advertising by:a. influencing people to buy things via word of mouth advertisement.
b. providing offers to the public that would stimulate them to buy their products.
c. exaggerating the features of a product and providing assurances to stimulate people to buy a product.
d. embedding hidden messages or images within an advertisement.
Answer
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.