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Question
______is used by organizations to get consumers committed to brands in a way that passive advertising cannot.a. Co-op advertising
b. Phishing
c. Crowdsourcing
d. Broadcasting
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.