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Question
____ is the gross number of advertising exposure opportunities delivered by the media vehicles in a schedule.a. Big data
b. Effective reach
c. Message weight
d. Effective frequency
Answer
This answer is hidden. It contains 1 characters.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.