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Question
_______ is an example of a brand personality.
A. Sophistication
B. Competence
C. Ruggedness
D. Sincerity
E. All of these
Answer
This answer is hidden. It contains 372 characters.
Related questions
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B. Confirm
C. Substantiate
D. Contradict
E. Alter
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C. Hands in pockets
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Marketing managers need to pay attention to culture because _________. A. Culture shapes the way people respond to the product offering
B. Not understanding culture means the risk of negative effect on product acceptance
C. The value proposition should include cultural cues
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ABC Company wants to create an association between two stimuli: marketing information and feeling. ABC Company is using _______. A. Cognitive learning
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C. Cognitive association
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Joe's perceptions are shaped by these three psychological tools: _____, ______, and ______. A. Selective hearing, selective attention, selective vision
B. Selective attention, selective distortion, selective retention
C. Selective distortion, selective attention, selective vision
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B. Executive and management summaries
C. Sampling plans
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The owner of a small furniture-manufacturing firm is considering conducting market research. He should consider examining secondary data before collecting primary data because secondary data offer a(n) ___________ advantage over primary data. A. Timeliness
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C. Systematic sample
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C. Internal opportunities
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According to the 2010 U.S. Census, Asian Americans are the highest-income, fastest-growing racial group in America. Most likely an examination of this issue would be in the ________ section of the marketing plan. A. Natural factors
B. Legal issues
C. Economic trends
D. Sociocultural/demographic
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Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board. A discussion of this would be included in the ________ part of a marketing plan. A. Sociocultural/demographic
B. Firm structure and systems
C. Political, legal, and ethical
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B. Cash Cow
C. Dog
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Apple introduced the iTunes store in 2003. On February 6, 2013, Apple announced that the twenty-five billionth song had been downloaded. Most likely Apple's iTunes would be classified as a ________. A. Star
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C. Dog
D. Problem Child
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Q:
Dave is a close-up magician who is famous for his card tricks. He creates and sells DVDs of his magic tricks. Lately he has been having trouble getting the DVDs produced in a timely manner. The problem occurs in the ________ activity of the value chain. A. Inbound logistics
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________ is not one of the five primary activities in the value chain. A. Inbound logistics
B. Operations
C. Technology procurement
D. Outbound logistics
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Value may be defined as the ratio of bundled benefits received to the cost incurred by the customer to receive those benefits. ________ is not thought of as one of the costs. A. Monetary cost
B. Time to shop
C. Convenience
D. Poor service quality
E. The hassle factor
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Market penetration strategies allow the firm to introduce existing products to new customers, often including international markets.
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Strategy has two key phases: formulation and execution.
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Objectives are measurable; goals are broad statements of generally desired accomplishments in support of the firm's mission statement.