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Question
________ is a pricing tactic a firm uses for two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item.A) Two-part pricing
B) Price bundling
C) Captive pricing
D) Penetration pricing
E) Skim pricing
Answer
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Related questions
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B) deliver text messages to key customers through a short-messaging system
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
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