Question

In which of the following market circumstances is a broad differentiation strategy generally NOT well-suited?
A. When buyer needs and preferences are too diverse to be fully satisfied by a standardized product
B. When few rivals are pursuing a similar differentiation approach
C. When the products of rivals are weakly differentiated
D. When there are many ways to differentiate a product or a service and many buyers perceive these differences valuable
E. When technological change is fast-paced and competition revolves around rapidly evolving product features

Answer

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