Question

In the past several years, Dawson Inc., a consumer durables company, has been focusing only on a particular region due to its forecasted potential for the durables industry. Due to recessionary conditions in the region, the sales of Dawsons products have been hit hard, resulting in severe losses. Which of the following strategies could prevent such a scenario?

a. Brand leadership

b. First-mover strategy

c. Global diversification

d. Niche strategy

Answer

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