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Question
In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. He said this because:a. billing scandals had undermined the confidence of advertisers in their agencies.
b. interactive media was being replaced by the wide range of traditional media.
c. the technology to measure advertising impact had improved.
d. the fundamental reasons to advertise had changed.
Answer
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