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Question
In the context of subsystems for a marketing MIS, _____ is thecombination of various advertisingchannelsused to meet theobjectives of a marketing program.Answer
This answer is hidden. It contains 8 characters.
Related questions
Q:
The purpose of _____ is to analyze themarket to identify threats, opportunities, and customer needs andwants.
Q:
_____ is an approach that maintains inventory at the lowest levels without sacrificing the availability of finished products.
Q:
_____ are commonly accepted guidelines or procedures that experience has shown usually leads to a good solution.
Q:
In the context of computerized decision support systems, a(n) _____ model finds the best solution to a problem, usually the one that will best help an organization meet its goals.
Q:
_____ includes and goes beyond decision making, and it also includes the implementation stage when the solution is put into effect.
Q:
In the context of group decision support system alternatives,_____ can be used when group members are located in the same building or geographic area and under conditions in which group decision making is frequent.
a. decision rooms
b. wide area decision networks
c. teleconferencing
d. local area decision networks
Q:
In the context of number of technologies used to control and streamline a manufacturing process, the goal of a _____ system is to tie together all aspects of production, including order processing, product design, manufacturing, inspection and quality control, and shipping.
a. computer-assisted manufacturing
b. computer integrated manufacturing
c. flexible manufacturing system
d. computer-assisted design
Q:
In the context of types of reports generated by management information systems (MIS), a(n) _____ summarizes the previous day's critical activities in an organization and is typically available at the beginning of each workday.
a. exception report
b. drill-down report
c. key-indicator report
d. demand report
Q:
A(n) _____ is a type of management report that is automatically produced when a situation is unusual or requires management action.
a. exception report
b. drill-down report
c. scheduled report
d. demand report
Q:
During the _____ stage of the decision-making phase, a course of action is selected.a. intelligenceb. implementationc. choiced. design
Q:
According to Anthony Gorry and Michael Scott Morton's framework on decision support systems, thedecisions where only some of the variables can be measured quantitatively are called _____.
a. programmed decisions
b. unstructured decisions
c. nonprogrammed decisions
d. semistructured decisions
Q:
Product pricing is important to identify products, sales personnel, and customers that contribute to profits and those that do not.
a. True
b. False
Q:
Manufacturing companies seldom use computer-assisted design with new or existing products.
a. True
b. False
Q:
Auditing provides an objective appraisal of the accounting, financial, and operational procedures and information of an organization.
a. True
b. False
Q:
A management information system can be divided along functional lines to produce reports tailored to individual functions.
a. True
b. False
Q:
The input to most management information systems is a collection of reports that are provided by managers.
a. True
b. False
Q:
The first stage of the problem-solving process involves identifying and defining potential problems or opportunities.
a. True
b. False
Q:
Briefly describe the transaction processing cycle.
Q:
Compared to secondary storage,main memory offers the advantages of non-volatility, greater capacity, and greater economy.
a. True
b. False
Q:
A multicore microprocessor combines two or more independent processors into a single computer so that they can share the workload and boost processing capacity.
a. True
b. False
Q:
The components responsible for processingthe central processing unit (CPU) and memoryare housed together in the same box or cabinet, called the system unit.
a. True
b. False
Q:
The ability to process (organize and manipulate) data is a small aspect of a computer system.
a. True
b. False
Q:
Because of theelectromechanical processes involved in using primary storage, itis considerably slower than secondary storage.
a. True
b. False
Q:
The _____ takes into account the fact that a dollar today is worth more than a dollar paid in the future.
Q:
One of the factors that can lead to attaining a competitive advantage is the _____ among existing competitors.
Q:
The _____ is a theory developed by E.M. Rogers to explain how a new idea or product gains acceptance and diffuses (or spreads) through a specific population or subset of an organization.
Q:
In a manufacturing organization, the _____ is a key value chainwhose primary activities include inbound logistics, operations, outbound logistics,marketing and sales, and service.
Q:
The primary benefits of implementing an _____ system include easing adoption of improved work processes and increasing access to timely data for decision making.
Q:
_____ allow computers to learn from past mistakes or experiences, such as playing games or making business decisions.
Q:
The _____ is the world's largest computer network, consisting of thousands of interconnected networks, all freely exchanging information.