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Question
In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?
A) x-axis
B) y-axis
C) first quadrant
D) second quadrant
E) third quadrant
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Opportunity analysis is one of the basic functions of
A) marketing.
B) finance/accounting.
C) computer information systems.
D) production/operations.
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One of the dangers of remaining a local competitor is that more aggressive companies will use their global growth to capture economies of scale and learning.
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All of the following are limitations of the BCG Matrix EXCEPT
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B) The Matrix requires at least three years worth of data.
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Which of the following is NOT a major approach to R&D?
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Political, governmental, and legal factors can represent key threats or opportunities for both small and large organizations.
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Forward integration strategy is especially effective when the availability of quality distributors is so limited as to offer a competitive advantage to those firms that integrate forward.
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