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Question
In 2009, the Axe brand launched a line of hair care products to complement its existing assortment of body washes and deodorants, hoping to leverage the Axe brand equity to expand into a new category of men's personal care products. This is an example of a manufacturer taking advantage of ________.A) physical appearances
B) perceptual blocking
C) the halo effect
D) the persistence of first impressions
E) perceptual defense
Answer
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