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Question
In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.a. mass media b. Web
c. personal contact d. word-of-mouth
Answer
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Related questions
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SWOT is the acronym for _____.
a. supply, wealth, occupations, and threats
b. supply, weaknesses, opportunities, and testing
c. strengths, weaknesses, opportunities, and threats
d. strengths, wealth, occupations, and testing
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In a(n)_____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.a. market economic structure b. informal economic structurec. hierarchical economic structure d. network economic structure
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One significant component of _____ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.a. economic costs b. transaction costsc. opportunity costs d. retention costs
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_____ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.a. Opportunity costs b. Operating costsc. Transaction costs d. Historical costs
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A(n) _____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in electronic data interchange.a. value-added network b. freight forwarderc. business incubator d. online retailer
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Economists use a formal definition of market that includes two conditions: first, the potential sellers of a good come into contact with potential buyers, and second, that a medium of exchange is available.
a. True
b. False
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A product's shipping profile is a collection of details about the shipper.
a. True
b. False
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A commodity item is a product or service that is hard to distinguish from the same product or service provided by other sellers.
a. True
b. False
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Value-added networks are leased telephone lines that establish direct network connections to all trading partners of an organization.
a. True
b. False
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Business-to-business electronic commerce occurs when a person sells an item through a Web auction site to another person.
a. True
b. False
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a. True
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In the context of professional services using a fee-for-service revenue model, _____ was a pioneer in offering online therapy to patients in the United States.a. CPA Directory b. Cope Todayc. Dow Jones d. Salon.com
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One problem that the Web presents for clothing retailers of all types is that _____.
a. customers are unwilling to buy clothing on-line
b. the color settings on computer monitors vary widely
c. the Web catalog revenue model is not flexible
d. online retail sales are not cost-effective
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Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.
a. True
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The Web provides a way for technical content developers to reach retail customers.
a. True
b. False
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A(n) _____ is a set of instructions that gives Web developers more control over the format of displayed pages.
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Of the six behavior-based categories of Internet users, _____ are in search of a good deal.
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The _____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.a. trigger b. click-throughc. retention d. conversion
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_____ generate graphical activity that "floats" over the Web page itself instead of opening in a separate window.a. Interstitial ads b. Active adsc. Pop-up ads d. Skyscraper ads
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A _____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.a. trigger word b. shopping cartc. marketspace d. padlock
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Obtaining identifiable names to use on the Web can be an important part of establishing a Web presence.
a. True
b. False
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
b. False
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What are the business objectives of creating an effective online presence?
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In the _____ communication model, both the buyer and the seller participate actively in the exchange of information.
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An organization's _____ is the public image it conveys to its stakeholders.
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Two or more companies who have joined forces to undertake an activity over a long period of time are said to have created a(n) _____.