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Question
In order to make the most of event sponsorships, marketers should not only establish media impressions, but also:a. rally viewer support with promotions for it in traditional media.
b. invite other companies to share the cost of sponsoring the event.
c. find a way to get television and radio coverage that will help target global audiences.
d. find a way to link the brand with a positive feeling that will go beyond the duration of the event.
Answer
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