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Question
In July 2010, Microsoft discontinued the Kin, its social networking phone, after just six weeks of disappointing sales. During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?Answer
This answer is hidden. It contains 575 characters.
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The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.
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The strategic planning process always proceeds sequentially through the five steps.
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B. creating strong brands and store loyalty.
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D. reducing financial risk and increasing psychological payout.
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B. limited problem-solving decisions.
C. extended problem-solving decisions.
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A. impulse buying
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C. extended problem-solving
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C. external searches for information.
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E. evaluation of the universal set.
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A. shopping
B. social
C. theoretical
D. temporal
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Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.
A. reference group
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Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) __________ and influence consumers.
A. reference group
B. risk avoider
C. cultural determinant
D. cognitive learning experiment
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B. lifestyle.
C. his universal set.
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