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Question
In international business, an advantage of being a late entrant in a foreign market is the ability to:
A. create switching costs that tie customers into products or services.
B. capture demand by establishing a strong brand name.
C. build sales volume and ride down the experience curve before early entrants.
D. ride on an early entrant's investments in learning and customer education.
E. create a cost advantage over first-movers.
Answer
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