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Question
In establishing goals and objectives, it is important to:A.quantify all aspects of the goals.
B.limit the number of goals.
C.set standards that are ideal.
D.measure it for control purposes.
Answer
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A narrow scope strategy reduces the risks associated with competition.
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Adaptations necessary to meet changes in market demand are difficult because an organization resists change.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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Imitation strategies:
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_____ refers to the probability, and magnitude, of downside loss.
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Frequent flier miles would be an example of which barrier to entry?
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The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are):
A.customer switching costs.
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C.resource costs.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
A.Parameter analysis
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C.The Gordon method
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Reverse brainstorming is much like brainstorming except that:
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B.the technique is based on finding solutions.
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_____ is not desirable when brainstorming is in process.
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The entrepreneur should always design and build his own webpage to maintain strategic control.
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In the concept stage, the refined idea is tested to determine consumer acceptance.
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