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Question
In cause marketing, when visitors click a link on the affiliate's Web page, a donation is made by a(n) _____ company.a. advertising b. marketing
c. not-for-profit d. sponsoring
Answer
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a. supply, wealth, occupations, and threats
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d. strengths, wealth, occupations, and testing
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a. True
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A commodity item is a product or service that is hard to distinguish from the same product or service provided by other sellers.
a. True
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a. True
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Business-to-business electronic commerce occurs when a person sells an item through a Web auction site to another person.
a. True
b. False
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a. True
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a. customers are unwilling to buy clothing on-line
b. the color settings on computer monitors vary widely
c. the Web catalog revenue model is not flexible
d. online retail sales are not cost-effective
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Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.
a. True
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a. True
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a. True
b. False
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
b. False
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What are the business objectives of creating an effective online presence?
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