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Question
In advertising, which of the following acts as a primary barrier for small companies?a. They do not have access to digital and social media to create buzz marketing.
b. They use below-the-line promotions instead of above-the-line promotions.
c. They do not have enough money for advertising at national or international levels.
d. The goods and services they offer do not require marketing.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.