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Question
In advertising, the association principle is ______.A) a method of persuasion that links the product with a setting, a person, a cultural concept, or a positive feeling
B) a theory that argues that people associate a product with the feeling they had the first time they used it
C) the principle that higher-up associates in the advertising agency make fewer daily decisions
D) the antipersuasion model of linear causality
E) the idea that advertisers need to downplay or hide their corporate identity behind a product
Answer
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Related questions
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B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
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B) space brokers
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Which of the following is one of the WPP Group's top competitors?
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Q:
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E) All of the options are correct.
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A) True
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A) True
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A) True
B) False
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A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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B) a campaign finance reform initiative
C) a boutique agency
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C) Product placement
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.