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Question
In a short essay, explain the appeal of census data to marketers.
Answer
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Related questions
Q:
The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
A) one-shot case study
B) one-group pretest-posttest design
C) random group
D) static group
E) before-and-after study
Q:
In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined. Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into?
A) statistical regression design
B) recombinant design
C) static group design
D) one-shot case study
E) factorial design
Q:
________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
A) Preexperimental designs
B) True experimental designs
C) Quasi-experimental designs
D) Statistical designs
E) Concurrent designs
Q:
________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.
A) Instrumentation
B) Statistical regression
C) Selection bias
D) none of the above
Q:
Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the exposure of a group to an independent variable, treatment, or event the effects of which are to be determined?
A) T
B) O
C) X
D) R
Q:
According to the text, a(n) ________ is the group exposed to the manipulated independent variable.
A) control group
B) hypothetical group
C) experimental group
D) extraneous group
E) corollary group
Q:
According to the text, experiments can be described in terms of all of the following EXCEPT:
A) independent variables.
B) interdependent variables.
C) dependent variables.
D) extraneous variables.
E) B and D
Q:
It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.
Q:
A time series design that includes another group of test units to serve as a control group is called a multiple time series design.
Q:
Designs that apply part of the procedures of true experimentation, while lacking full experimental control are called quasi-experimental designs.
Q:
Designs that do not control for extraneous factors by randomization are called true experimental design.
Q:
Variables, other than the independent variables, that influence the response of the test units are called extraneous variables.
Q:
The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.
Q:
Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.
Q:
In a short essay, list and discuss how interviewing methods would likely vary across countries and explain why.
Q:
Which of the following is NOT mentioned as an advantage of social media for conducting surveys?
A) wider coverage
B) survey administration is easy to control
C) simplicity in implementing surveys
D) ability to field more complex questions
E) responses are more candid
Q:
"Lifestyles" refer to the distinctive models of living of a society or some of its segments.
Q:
Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.
Q:
Scanner panels with cable TV are used primarily for determining prices.
Q:
The primary use of scanner volume-tracking data is to forecast sales.
Q:
Electronic devices automatically record behaviors that supplement a diary for media panels.
Q:
In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.
Q:
Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?
A) syndicated services
B) primary services
C) secondary services
D) modular services
E) online services
Q:
________ involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.
A) Geo-demographic coding
B) Syndicated coding
C) Psychographic coding
D) Computer mapping
E) Construction coding
Q:
According to the text, bibliographies are organized alphabetically ________.
A) by author
B) by title
C) by company
D) by topic
E) by date
Q:
All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:
A) Business Information Sources.
B) Monthly Catalog of US Government Publications.
C) Encyclopedia of Business Information Sources.
D) A Guide to Consumer and Industrial Markets.
E) A and C
Q:
Which of the survey methods listed below is preferable when using physical stimuli?
A) In-home
B) mall intercept
C) CAPI
D) A and C only
E) A, B and C
Q:
All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT:
A) high interviewer bias.
B) limited to simple questions.
C) low sample control.
D) low response rate.
E) moderate quantity of data.
Q:
The percentage of the total attempted interviews that are completed is referred to as ________.
A) sample control
B) response rate
C) social desirability
D) interviewer bias
E) cooperation rate
Q:
Which of the following statements is not correct about computer-assisted telephone interviewing (CATI)?
A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated.
C) Multiple questions appear on the screen at one time.
D) Interim and update reports on data collection or results can be provided almost instantaneously.