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Question
Imagine that a multivariate e-mail test has been conducted by the American Savings Association (ASA). The results are shown below. The five manipulations appear as the column headers while the data beneath each column notes the contribution (to click-through) made by that manipulation when it is present or absent.
Mary and Peter look at the results. Mary says that "Our next e-mail should not have recipient personalized, but should have images, a short subject line, a personalized from address, and be short in length." Peter says that "Our new e-mail should have recipient personalization, and it should not have images. In addition, the e-mail should have a long subject line, a personalized from address, and be long in length." Who is making the better recommendation? Why?
Answer
This answer is hidden. It contains 183 characters.
Related questions
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- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
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Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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