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Question
If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of the following is a good strategy to adopt?
a. In terms of developing a promotional campaign, it is not necessary to think of the LGBT
market as any different from other groups.
b. Do not develop special promotions or special media that appeal to specifically to LGBTs. They
will find this insulting.
c. Support gay community events.
d. Limit your promotional expenses because there are few media specific to the LGBT market.
Answer
This answer is hidden. It contains 1 characters.
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