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Question
If firms decide to use comparison advertisements, they:a. may be required by the FTC to substantiate their claims.
b. share the costs of advertising with local dealers and distributors.
c. are acting in opposition to the recommendations of the American Association of Advertising Agencies.
d. cannot legally mention a competing firm or brand by name.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.