Question


If Facebook was a "closed" system of private and personal profiles, how could brand managers use Facebook in their advertising strategy?
a. Facebook allowed companies' ads to show up in pop-up windows throughout the site.
b. Facebook charged companies to create a Facebook Page for their brands.
c. Facebook staff developed ads for companies who wanted to advertise on Facebook.
d. Facebook charged companies when their brand was mentioned in a user's profile.
e. Facebook allowed brand managers to promote their business on Facebook separate from their private and personal profiles.

Answer

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