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Question
If a firm is already involved in plenty of quick-hit projects, strategic portfolio considerations would indicate that new funding would be better routed to a long-term, major technology development. The firm, as per the example, follows a(n) _____.
A. top-down strategic approach
B. bottom-up strategic approach
C. portfolio approach
D. inductive approach
Answer
This answer is hidden. It contains 146 characters.
Related questions
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A. They do not provide any defenses against product liability claims for manufacturers.
B. They are based on assumption of risk.
C. They always require buyers to prove that there was direct sale from the manufacturer.
D. They have a negative impact upon a manufacturer's willingness to innovate.
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The concept of _____ holds that a seller is responsible for keeping defective products off the market.
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Under the concept of strict liability, the:
A. buyer is unjustified to depend on the seller being right.
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The _____ is typically the last stage in the life cycle of a public concern that often lasts for years, and where general shifts in a country's political thinking may cause various issues to move into or out of the idle state.
A. trial support phase
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Which of the following is true of the stirring phase of the life cycle of a public concern?
A. It is characterized by a would-be leader and a muted cause seeking a political base.
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The General Agreement on Tariffs and Trade (GATT) allows a nation to restrain imports from countries where piracy is a problem.
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The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.
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New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
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A concept statement developed during the new product development process:
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A product concept is a:
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B. product feature.
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Concept testing was essentially invented by ____.
A. industrial firms
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C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
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Describe the cumulative expenditures curve.