Question

Hydraliscious is a juice brand that sells a wide range of fruit juices that only uses organic ingredients, which is its uniqueness when compared with other brands. Even though Hydraliscious juices are highly priced, a lot of customers buy them because of the quality of the juices. Hydraliscious is most likely to be using a(n)_____ strategy.
a. differentiation
b. cost-leadership
c. divesting
d. bundle pricing
e. anti-competitive

Answer

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