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Question
How do language differences affect international branding and promotion?
Answer
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Related questions
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Which of the following best explains why Burger King has developed such a strong presence in many of the small countries of Latin America and the Caribbean?
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Which of the following is true about projected demographic changes up to the year 2050 that could affect future production and sales locations?
A) The share of the working population should rise in developed countries and fall in developing countries.
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Describe total quality management.
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Micro-multinationals are firms that globalize immediately and enter countries with numerous customers, productive workers, and attractive industries.
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A company that develops different capabilities and contributions from different countries and shares them in integrated worldwide operations is using a transnational strategy.
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Using a concentrated configuration, an MNE performs value activities in different countries.
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When different companies produce the same commodity, their costs are essentially the same.
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Markets are not always perfectly competitive and some firms consistently outperform industry averages. This suggests that firm performance is also influenced by the presence of bright, motivated managers and their keen sense of innovative products or processes.
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The term ________ refers to a global company that thrives on seeking unique ideas and insights from locations around the world and then leveraging that knowledge in international markets.
A) multidomestic
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B) the industry's product is a commodity
C) entry barriers are low for new firms
D) suppliers have little bargaining power