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Question
How did early marketers establish a degree of power with their brands?a. By getting consumers to identify them and pay higher prices for them
b. By creating normal and ordinary products so that consumers would easily accept them
c. By motivating general stores and grocers to replace branded products with unmarked products
d. By reducing their prices of products
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.