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Question
Historically, one controversial use of the association principlein advertising is ______.A) large corporations trying to pretend they are smaller, friendlier companies
B) women being portrayed as stereotyped caricatures
C) the use of celebrities to sell products
D) commercials playing on the insecurities of consumers to make them think a product can reduce that anxiety
E) the placement of brand-name products in television programs and movies
Answer
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Related questions
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A) True
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D) It is the dominant format of Web advertising.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
A) writers
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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A) True
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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B) a campaign finance reform initiative
C) a boutique agency
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.