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Question
Henry likes to have a burger for dinner on all weekdays. He visits Fries, a fast food chain, every evening except on days when he is stuck at work, and on such occasions he orders a sandwich from the office cafeteria. The amount of time and money that he spends for burger dinners at Fries is the _____ the fast food chain gets from Henry.a. market share
b. customer share
c. brand share
d. retail share
e. segment share
Answer
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