Question

Henry discovered and added a new flavor of ice cream to his menu of homemade ice creams in the ice cream parlor he owns in Florida. The ice cream became an instant hit; he plans to sell the ice cream in Georgia by supplying it to the retailers there. Henry is involved in _____.
a. divesting
b. harvesting
c. identifying a niche in an emerging market
d. identifying an established market
e. identifying a new market

Answer

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