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Question
Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors contribute to forgetting and allow this marketing strategy to work?Answer
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The first step in the cognitive decision-making process is to conduct an information search.
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C) noncompensatory
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Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
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Under ________, utility is defined in terms of gains and losses.
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
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A) botnet
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A) a possible interpretation of the truth
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A) Japan
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C) Germany
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A) norms
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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C) culture distribution system (CDS)
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