Question

Grackin Corporation is expanding into a new territory in which they are not as well-known as they are in their current territories. As part of this new push, the sales director decides to use a strategy that involves making aggressive cold-calls and hosting frequent educational seminars.
Because cold calling does not immediately result in a high level of closed sales, some companies feel that it is worthless. However, when done correctly€by researching the prospect and keeping the call bright and focused€it can be a(n):
A) tool for making a quick transactional sale
B) strategy for qualifying prospects with an elevator pitch
C) way to introduce the prospect to the sales representative
D) risk-free way to build rapport with a new prospect
E) method of closing sales that have been pending

Answer

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