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Question
Government deregulation and corporate strategy are leading to a mass media industry controlled by ______.A) hundreds of small companies
B) monopolies
C) oligopolies
D) national conglomerates
E) one single parent corporation
Answer
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Related questions
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B) It accounted for more than 85 percent of e-mail messages by 2010.
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C) J. Walter Thompson
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The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
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A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
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A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
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A) Billboarding
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B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.