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Question
GOURMET RESTAURANT SCENARIOStella works for a publishing house in Midtown Manhattan. When her company relocated her to a new city for six months, she had a tough time. She loves Italian food, but couldn"t find herself a decent Italian gourmet restaurant in the city. When she finally found one, Olive's, she started eating there regularly. The food at Olive's was not satisfactory and nothing compared to the menu Stella was used to at fancy Italian restaurants in Midtown Manhattan. However, Stella found the staff at Olive's friendly and believed that they could understand her preferences in food and wine. When her colleagues heard her predicament, they suggested a place she might like but Stella decided against it as it was a three-hour drive from where she stays. She wished the six months will end soon and she would visit Italia, her favorite restaurant in Manhattan, again. Stella vows that after the completion of six months, she is never going to come back at Olive's. Refer to Gourmet Restaurant Scenario. When Stella's colleagues heard her predicament, they suggested a place she might like. One of the reasons why Stella decided against it was that she found the staff at Olive's friendly and believed that they could understand her preferences in food and wine. Which of the following types of switching costs does this represent?
a. Transactional switching cost
b. Temporal switching cost
c. Financial switching cost
d. Procedural switching cost
e. Relational switching cost
Answer
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