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Question
Glow Inc., a company producing personal care products, plans to launch new skin care products for middle-aged men and women. The company is looking at unique and innovative products. The top management decides to collect ideas from all the employees. In order to encourage its employees to think creatively, the company should _____.
a. establish idea quotas to generate new ideas
b. promote convergent thinking
c. ensure that the employees focus on a single solution
d. insist that the emphasis is on the most profitable solution
Answer
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Related questions
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