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Question
Geraldo manages the electrical turbine engine division of General Electric Corporation. He makes most decisions independently, without consulting headquarters. Geraldo manages a strategic business unit.Answer
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A. strategic marketing plan
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The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.
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The strategic planning process always proceeds sequentially through the five steps.
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A. Universal, retrieval, and evoked
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C. cultivating cultural decision making.
D. reducing financial risk and increasing psychological payout.
E. offering alternative brands.
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A. compensatory decisions
B. personal problem solving
C. extended problem solving
D. reference group consumption
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A. impulse purchases.
B. limited problem-solving decisions.
C. extended problem-solving decisions.
D. ritual consumption purchases.
E. affective alternative decisions.
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A. impulse buying
B. limited problem-solving
C. extended problem-solving
D. ritual consumption
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B. situational stimuli and attitudes.
C. external searches for information.
D. financial analysis of performance risk.
E. evaluation of the universal set.
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A. shopping
B. social
C. theoretical
D. temporal
E. physical
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Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.
A. reference group
B. situational
C. cultural
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E. evoked
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Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) __________ and influence consumers.
A. reference group
B. risk avoider
C. cultural determinant
D. cognitive learning experiment
E. evoked set
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B. lifestyle.
C. his universal set.
D. learned behavior.
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