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Question
Generally, the brands placed on the upper shelves of supermarkets receive greater attention than those on the lower shelves. This is an example of _____.
A. selective attention
B. stereotyping
C. halo effect
D. behavior modification
E. recency effect
Answer
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Related questions
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Q:
American-Japanese Partnership You have completed an important presentation to several Japanese executives regarding a proposed partnership between your American company and their Japanese firm. The Japanese executives were very silent during the presentation. With regard to cross-cultural communication, this silence most likely means that the Japanese executives:
A. didn't understand what you were saying.
B. disagree with your proposal and can't think of a polite way of telling you about their rejection.
C. weren't listening to your presentation.
D. have agreed to the proposal made by you.
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Sunshine Toys At Sunshine Toys, several employees must work together to develop a new product. No one in this group has worked with any of the others before, and the development of this product has not been attempted previously. The most effective medium in this situation would be one that is:
A. routine.
B. non-ambiguous.
C. lean.
D. rich.
E. oversimplified.
Q:
Done correctly, MBWA most likely occurs on a _____ basis.
A. annual
B. semi-annual
C. quarterly
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_____ are collaborative Web spaces in which anyone in a group can write, edit, or remove material from the Web site.
A. Blogs
B. Podcasts
C. Wikis
D. Intranets
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A. Evaluating
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A. Silence
B. Shaking one's head
C. Smiling
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When a sender and receiver belonging to the same group want to transmit technical information more efficiently, they should use:
A. jargon that they both understand.
B. information filtering.
C. mediators in communication.
D. nonverbal communication.
E. formal written communication.
Q:
Which of the following is an advantage associated with using written communication channels in persuading people?
A. It can make better use of the social perceptions of individuals.
B. It can be used as a medium for richer communication.
C. It is better in presenting technical details.
D. It can be used to obtain high-quality immediate feedback.
E. It sends emotional and logical messages to receivers.
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Employees can expand the data-carrying capacity of lean media channel if they:
A. avoid emotional contagion.
B. are highly proficient with that communication channel.
C. are unfamiliar with the receiver of the information.
D. avoid using jargon and short-hand symbols in the communication.
E. are new to using that communication medium.