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Question
For which of these potential advertisers are newspapers most likely to be a suitable choice?a. A requires excellent reproduction quality for its illustrations.
b. B seeks to create images and moods in the minds of its audience.
c. C wants to reach a local audience at a low cost for space.
d. D intends to print ads in a multidimensional medium.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.