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Question
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
Bob Woodward
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.
A) True
B) False
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Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.
A) True
B) False
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A) True
B) False
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P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
A) True
B) False
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Which of the following statements is true about the unsolicited commercial e-mail known as spam?
A) Most companies have stopped using it because consumers find it annoying.
B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
E) None of the above options is correct.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
A) writers
B) space brokers
C) account planners
D) media doctors
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Which of the following is one of the WPP Group's top competitors?
A) Omnicom
B) Ogilvy & Mather
C) J. Walter Thompson
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The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
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B) Levi Strauss
C) Quaker Oats
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
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WPP is one of the four global mega-agencies that control over half the world's advertising revenues.
A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
A) True
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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E) All of the options are correct.
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B) a campaign finance reform initiative
C) a boutique agency
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.