Question

For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should:
A. be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
B. be something that a company does internally rather than in collaborative arrangements with outsiders.
C. be patentable.
D. bean industry key success factor and occupy a prime position in the company's value chain.
E. have the potential for lowering the firm's unit costs.

Answer

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