Question

For a differentiation strategy to be considered successful:
A.The organization that is pursuing the differentiation must be highly innovative
B.Customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create that uniqueness
C.Loss of sales cannot reduce the benefits from economies of scale
D. The organization must invest heavily in differentiating its products
E. The organization that is pursuing differentiation must charge approximately the same price as its competitors but make a higher profit

Answer

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