Question

For a best-cost provider strategy to be successful, a company must have

A. excellent marketing and sales skills in convincing buyers to pay a premium price for the attributes/features incorporated in its product.

B. the capability to incorporate upscale attributes at lower costs than rivals whose products have similar upscale attributes.

C. access to greater learning/experience curve effects and scale economies than rivals.

D. one of the best-known and most respected brand names in the industry.

E. a short, low-cost value chain.

Answer

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