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Question
Focus groups:A.should be led by the entrepreneur.
B.consist of 20 to 30 potential customers.
C.discuss information in a formal and standardized procedure.
D.are an informal method of gathering market information.
Answer
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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A.customer switching costs.
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C.resource costs.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
A.Parameter analysis
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