Question

​Firm A designs an innovative product. Firm B manufacturers the product based on the designs provided by Firm A. Firm C markets the product in global markets. In this case, Firm B is considered to be the:

a. ​Original equipment manufacturer (OEM).

b. ​Original design manufacturer (ODM).

c. ​Original brand manufacturer (OBM).

d. ​None of the above.

Answer

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