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Question
Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?A) direct-mail marketing
B) catalog marketing
C) telemarketing
D) direct-response TV marketing
E) direct-response advertising
Answer
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Related questions
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