Question



Figure 1.: General Mills Marketing Dashboard
Consider Figure 1.: General Mills Marketing Dashboard above. As part of the Warm Delights team at General Mills, you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis. After a careful analysis of all four charts in the dashboard, what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2011?
a. both the increased percentage of drug stores carrying the brand and the increased average number of flavors carried by a drug store
b. only the increased number of flavors carried by a drug store
c. only the shift in monthly unit sales from November to December from the grocery channel to the drug channel
d. only the shift in monthly total sales revenues from November to December from the grocery channel to the drug channel
e. only the increased percentage of drug stores carrying the brand

Answer

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