Question



Figure 1.
Figure 1. above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage. If the salesperson's objective is to "obtain a purchase from the prospect and create a customer," what stage of the personal selling process is the salesperson engaged in?
a. preapproach
b. close
c. follow-up
d. approach
e. presentation

Answer

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