Question



Figure 1.
Figure 1. above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage. If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what stage of the personal selling process is the salesperson engaged in?
a. approach
b. preapproach
c. presentation
d. prospecting
e. follow-up

Answer

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